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The Tourism Authority of Thailand (TAT) has officially unveiled “LISA – Lalisa Manobal” as the Amazing Thailand Ambassador, inviting travelers from around the world to experience every emotion Thailand has to offer—presenting the country as more than just a destination, but as a Quality Leisure Destination defined by meaningful and memorable experiences.

Bangkok, 28 January 2026 – The grand launch of the Amazing Thailand Ambassador took place at Wat Arun Ratchawararam Ratchaworamahawihan, one of Thailand’s most iconic cultural and historical landmarks recognized worldwide. The venue powerfully reflected Thailand’s image on the global stage, reinforcing the nation’s distinctive charm that beautifully blends refined traditional heritage with contemporary creativity in a harmonious and captivating way.

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stated:

“TAT believes that storytelling through the perspective of ‘LISA – Lalisa Manobal’ will open a new dimension of perception, allowing people to see Thailand as a world-class, high-quality tourism destination—one that goes far beyond scenic beauty. Thailand is filled with hidden values embedded in every experience, and meaning created through each journey. These include the emotions inspired by our people, culture, way of life, and the unique atmosphere of each destination. We want every journey in Thailand to be more than just a trip—it should be the creation of deep, meaningful, and lasting memories that stay in travelers’ hearts for a long time, inspiring them to visit Thailand, return again, and share their experiences with others.”

The “Feel All the Feelings” campaign aims to convey the profound value of Thai tourism through emotions that are fulfilled at every moment. Travelers are invited to discover the beauty of Thailand by embracing a wide range of feelings and uncovering the unique value hidden within each travel experience—something that cannot be found anywhere else in the world. Every journey in Thailand is transformed into a meaningful memory and an unforgettable story worth sharing again and again.

This concept is vividly brought to life through the advertising film series “Feel All the Feelings – Experience Thailand in Every Emotion.” The film can be viewed on YouTube via Amazing Thailand:

https://youtu.be/wDMv1KujSGc

The campaign also features renowned actors and celebrities including Win Metawin Opas-iamkajorn, Gulf Kanawut Traipipattanapong, and Blue Pongtiwat Tangwancharoen, who join the journey and share emotional experiences across Thailand’s breathtaking destinations.

This marks a new chapter in telling the story of Thai tourism through the power and identity of “LISA – Lalisa Manobal” as the Amazing Thailand Ambassador—deeply connecting people’s hearts with Thailand and inviting everyone to become part of this remarkable journey.

Source of information: :  TATNews.org